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After a new round of testing, Simply to Impress remains our favorite photo-card printing service, and we’ve added Mixbook as a runner-up option if you plan to mail the cards yourself.
In our busy, digital world, a tangible holiday card may provide more meaning than ever before. We’ve spent seven holiday seasons testing and comparing photo-card services to find the best and easiest way to send sincere season’s greetings. Simply to Impress remains the best service for creating and sharing holiday cheer. The site makes it easy to find and customize a stylish template. The prints are consistently the best we’ve seen. And a free design review just might save you from sending an embarrassing mistake to your nearest and dearest. Even better, this service is more affordable than many competitors that deliver less-impressive results.
Simply to Impress delivered our favorite prints. And this service made it easy to create an adorable custom card (which included a free design review).
Simply to Impress made creating a beautiful, custom holiday photo card easier than the other services we tried. It offers an exceptionally wide selection of designs, with filters that efficiently narrow the results, so you won’t spend ages scrolling through unsuitable options. Once you’ve found the right one, you can customize it with simple editing tools and choose from ample paper, finish, and trim options. Turnaround is brisk, and there are various options for shipping speed. And if you’d prefer, the service can do the busywork of addressing and mailing your cards (at extra cost).
Mixbook delivered a cute holiday card comparable to our top pick with free double-sided printing and a terrific app if you want to create a holiday card directly from your phone.
If you don’t need your holiday cards shipped out for you, like Simply to Impress will do, you may find a better deal through Mixbook. Mixbook offers free double-sided printing and an app, unlike our top pick, as well as some creative card sizes and a minimum order option as low as one. The quality of Mixbook’s cards is on a par with the ones we got from our top pick, but we felt that the plethora of design choices and ability to have your cards mailed for you gave Simply to Impress a slight edge.
Nations Photo Lab has fewer options than top competitors, and the site is harder to use. But no other service we tested offered such high-quality cards for such a low price.
If you’re on a tight budget, the holiday photo cards from Nations Photo Lab look nearly as good as those from Simply to Impress and Mixbook. The site offers fewer customization choices and photo-upload methods, and it has scant photo-editing tools. And Nations Photo Lab has neither an addressing service nor a card-mailing service. But the company’s per-card prices were about 70¢ less than those of our top pick and our runner-up, and shipping is free on orders of $79 or more, so it’s an especially good value if you’re ordering a significant number of cards.
If you need last-minute cards, Staples will provide you with decent prints in less than 24 hours.
If time isn’t of the essence, go with one of our other picks. But if the holidays sneak up on you, or you’re stuck with a last-minute assignment from your boss, Staples provides the best mix of quality templates, ease of use, and quick turnaround at a reasonable price. Our Staples cards looked almost as good as those from our top pick, with comparable sharpness and color fidelity (albeit slightly darker and on slightly flimsier paper). These cards are not the best, but they’re definitely good enough for display on a fridge.
Simply to Impress delivered our favorite prints. And this service made it easy to create an adorable custom card (which included a free design review).
Mixbook delivered a cute holiday card comparable to our top pick with free double-sided printing and a terrific app if you want to create a holiday card directly from your phone.
Nations Photo Lab has fewer options than top competitors, and the site is harder to use. But no other service we tested offered such high-quality cards for such a low price.
If you need last-minute cards, Staples will provide you with decent prints in less than 24 hours.
Erin Roberts is a freelance writer reporting on cameras and camera accessories at Wirecutter. She started her career as a photojournalist working in newspapers—shooting film—and was the mobile-imaging editor at DPReview. She is also a professional photographer who has made her living capturing images of everything from rock stars to humpback whales.
Ben Keough wrote several earlier versions of this guide. He has been covering cameras, printers, and scanners for Wirecutter for the past three years, and for other publications around the web for more than a decade. He’s an avid enthusiast photographer and an all-around stickler for image quality.
We started our search by thoroughly analyzing the websites of more than 40 of the most popular services, weighing what we saw against our ideal features for a custom photo-card service. To proceed to testing, a service had to satisfy several key criteria:
In previous years, we tested Minted, Mixbook, Nations Photo Lab, Paper Culture, Simply to Impress, Snapfish, Tiny Prints by Shutterfly, Vistaprint, and PhotoAffections for mail-order holiday photo cards. For last-minute shoppers, we tested the most widely available services that offered same-day pickup: CVS, Staples, Walmart, and Walgreens, as well as Costco’s Premium Stationery cards (Costco has since closed its photo centers).
For our 2022 update, we revisited previous top contenders Simply to Impress and Nations Photo Lab, and reconsidered some others: Mixbook, Postable, and Artifact Uprising. We also looked at same-day services from Staples, Walmart, and Walgreens, and tested several e-card options as well.
We created cards with each service, using the same photo for each one. When possible, we used similar designs: an edge-to-edge photo with overlaid text across the lower edge. When backside (or “verso”) printing was available at no extra charge, we printed the same photo on the rear to see whether cards had a significant difference in print quality from front to back. As we designed the cards, we took additional notes on site usability and upgrade options. Once we’d placed the orders, we kept track of turnaround times and assessed how the cards had been packaged when they arrived.
Since these cards are going to end up on people’s fridges or mantels—not hanging in an art gallery—we evaluated print quality with the expectation that cards should look good enough to most people at a glance. We paid special attention to skin tones, since greeting cards tend to be people-centric. And we looked for extreme cases of over- or under-saturation and wildly inaccurate contrast. But most of the services we tested delivered prints that looked just fine.
Pricing is tricky, because these services are constantly offering new promotional coupons, and prices also drop when you order more cards. Where we mention per-card prices in this guide, we’re referring to the list prices for 5-by-7-inch flat cards in packs of 25 or 20. (If you prefer a smaller size, 4-by-6-inch cards are often cheaper.) However, seasonal discounts can be as steep as 50% to 70% off these list prices. So if you like the sound of a service that we dismiss as being too expensive, check that service’s current specials before writing it off.
Simply to Impress delivered our favorite prints. And this service made it easy to create an adorable custom card (which included a free design review).
In side-by-side comparisons with cards from other contenders, the holiday photo cards from Simply to Impress were our favorites, delivering accurate colors that accentuated skin tones. The easy-to-use site lets you create high-quality photo cards from a wide variety of tasteful, holiday-themed designs, with single- and double-sided layouts and several paper stocks and finishes to choose from. The ordering process is straightforward, with clearly defined options and simple image-editing tools. The regular price per card was $2.06 for the simple design we chose in a pack of 25. But additional sitewide discounts occur frequently, so you’ll often encounter a sale. With a brisk turnaround and standard shipping costs, Simply to Impress is a great choice for getting those holiday photo cards out to your friends and loved ones with minimum fuss.
The most difficult part of ordering photo cards might be finding the right design among the hundreds of templates most sites offer. Simply to Impress has a comprehensive set of search filters that make this task much easier than the competition. This service offers more than 2,000 holiday-themed cards. But filtering the selection to show only, say, New Year’s greetings with a horizontal format, rounded corners (great for avoiding dings in the mail), and a single-photo layout quickly cuts the list to 252. To avoid having to tediously scroll through designs that don’t suit your needs, you can filter even further, selecting by theme, color, and style. That said, Simply to Impress also offers one of the most comprehensive design libraries we looked at, with a diverse selection of Kwanzaa, Hanukkah, Feliz Navidad, New Year’s, and neutral season’s greetings sentiments.
In late 2021, we also tested PhotoAffections, which is owned by the same parent company as Simply to Impress. Though some options and pricing are slightly different, the user experience and end product are exactly the same. So you might want to visit both sites and look for whichever has the better sale at that time.
Among the services we tested, Simply to Impress provided one of the simplest and most intuitive design experiences.
Most designs offer two options for card size (4 by 5.5 inches and 5 by 7 inches) and your choice of five paper finishes. Even the most affordable classic card stock (available in matte and satin) feels great. If you splurge on the premium cardstock at 50¢ more per card, you can choose from matte, glossy, and pearl shimmer finishes, and also incorporate a backside design. There’s also a double-thick paper option. The free envelopes that come with every order (you can select white or ivory) are thicker than those offered by other services and feel nice in the hand.
Among the services we tested, Simply to Impress provided one of the simplest and most intuitive card-design experiences. The step-by-step interface that guides you through the process of personalizing your card is basically foolproof. You add a photo by uploading it from your computer, social media accounts (like Instagram and Facebook), or cloud services (such as Dropbox and Google Drive). You can also upload images directly from your phone: Just enter your phone number, and Simply to Impress will text you a link. The link will allow you to select phone photos, which instantly appear in your photo library on your desktop. You can place custom text, choosing the font, size, and color. A handy pop-up window will appear if you forget to change placeholder text like “The Smith Family.” In addition to customer support via phone, Simply to Impress offers live chat support within the card editor—key if you have questions about your design and don’t want to keep clicking between windows, which some other services force you to do.
After finalizing the design, you can choose upgrades, like foil-lined envelopes, and addressing and mailing services. Kudos to you if you have your entire holiday card recipient list formatted into a spreadsheet, but you can also manually input each recipient address. Simply to Impress offers one of the clearest shopping experiences, with the price of each add-on noted throughout the process and an itemized list of your chosen options at checkout (along with links to edit them individually, if you wish).
If you’re handy with Photoshop and prefer to design your own card from scratch, you can also choose to upload a custom card design. Unlike many competing sites, however, Simply to Impress doesn’t offer a discount for create-your-own cards; they cost exactly the same as premade designs.
Of the services we tested, Simply to Impress was the only one to offer a free digital design review of image quality, color, brightness and contrast, and text legibility and positioning. (Additional photo retouching is available for $25.) You can opt in or out of this, and if you’re on a tight holiday deadline, it could slow down your delivery. In 2021, we went for the recommended “Only send a proof if there’s an issue with my photo.” And we were pleased when the company sent us a link via text to approve a change to our proof (it suggested moving the text overlay so it wasn’t covering any faces in our photo). The process was smooth and easy to approve from a smartphone.
For our test order, we chose the least expensive standard shipping option (the company estimates two to five business days) at $8.75, and our cards came to my rural Idaho home in three business days, arriving in good condition in a thin cardboard envelope. We signed up for shipping updates, and we received a text and email update when the order was shipped and when it was delivered, with links to USPS tracking.
Mixbook delivered a cute holiday card comparable to our top pick with free double-sided printing and a terrific app if you want to create a holiday card directly from your phone.
The holiday cards we created using Mixbook came out very much like those from our top pick, and the overall experience of creating the cards was quite similar. Like our top pick, the design experience was intuitive and an in-editor chat feature is available. Unlike Simply to Impress, Mixbook won’t stamp and send out your cards for you, so if that’s a service you want, stick with our top pick. But it does have a saturation slider for making your photos a bit more vibrant, as well as a couple more photo filters that Simply doesn’t have, double-sided printing for free, and a great app (Simply to Impress only lets you order through a web interface), and its cards cost a bit less than those from Simply to Impress.
Mixbook stands out by offering some of the best photo-editing tools of any service we tested, which may save you time if you’re incorporating several images into your design. If you’re using a combination of professional photos and smartphone snapshots, the sliders for contrast, saturation, and brightness can help make your images appear more consistent and also align with the card’s design aesthetic—without having to edit the images in another platform and re-import them back into your design.
Mixbook also offers free double-sided printing with a wide selection of 127 layout templates for the back of your card. By comparison, when designing a card using Simply to Impress during our testing period, the service charged an additional 50¢ per card for verso printing with only 10 back-of-card design templates available.
If you like the idea of designing a holiday card in the palm of your hand, Mixbook offers a very good app with an ordering experience that is nearly identical to its desktop service. The Mixbook app makes it easy to upload images from your phone, Google Photos, Facebook, Instagram, or Smugmug with a tap. Simply to Impress does not currently offer an app.
Mixbook offers fewer design options than our top pick, but with more than 600 holiday cards to choose from, the selection still feels ample. There are enough filters to help narrow your choices efficiently, including some interesting size options in addition to the standard 5 by 7, such as 4 by 8, 3.5 by 5, and 5 by 5. Mixbook encourages personalization with lots of layouts, backgrounds and stickers, and was one of the only services we found that allowed you to order any number of cards, starting at just one. The per-card price can start around $2.50 when ordering only a few, but that’s still better than ordering cards you don’t need. Paper options include satin, matte, pearl, premium matte, cotton texture, and luxe board.
If you aren’t interested in a service that will stamp and mail your photo cards for you, it might be worth comparing prices between our top pick and runner-up when you’re ready to order your holiday greetings this year. The final pack of 25 cards we ordered from each service were fairly close in price: The regular pricing for Simply to Impress was $2.06 per card versus $1.78 per card for Mixbook, with similar standard shipping pricing. Both services charge about the same amount for address printing, and plain white envelopes are included, though our top pick delivered slightly thicker envelopes. All of these services offer many price drops and discount codes regularly, so the pricing might be a little different for you than it was for us.
Nations Photo Lab has fewer options than top competitors, and the site is harder to use. But no other service we tested offered such high-quality cards for such a low price.
If you’re on a tight budget, the holiday photo cards from Nations Photo Lab (a pick in our guide to online print services) come very close to matching the quality of our top pick’s cards, for a lot less money. The downsides? The user experience was clumsier, and the overall quality wasn’t quite as good as with Simply to Impress.
Nations Photo Lab’s card editor is both more powerful and less user-friendly than either Simply to Impress or Mixbook offers. You have to create an account and upload images before you start customizing your card. And, unlike other editors, the Nations Photo Lab editor can’t import photos from social media or cloud-storage accounts, though its app can. Design enthusiasts will love the option to add borders, extra text boxes, alternative photo layouts, and a variety of patterned backgrounds. But customers with no experience using layout programs may feel a bit overwhelmed. Indeed, the fact that there are no free back-of-card layout templates that include an image either forces you to do a bit of design work yourself or pay an extra $5 more per pack to choose a template with images.
More experienced photographers will lament the lack of photo-editing tools: You can only zoom or rotate images, which could easily become annoying if you’re working with a multi-image design and realize one photo needs a bit of brightening. That means you have to edit the image elsewhere and import it again—a real nuisance that Nations Photo Lab can’t accommodate (whereas other services we tried can).
But the savings can be significant with Nations Photo Lab. The card we designed was $1.36 per card—about 70¢ less per card compared with Simply to Impress, or $17.61 less for a pack of 25. (Nations Photo Lab only allows for orders in increments of 25, so keep that in mind if you’re ordering a smaller number of cards or somewhere in between.) Shipping is free if you order more than $79 worth of cards; otherwise, available shipping rates were about average and started at $8.
You have a choice of six paper stocks, and the prints on the semigloss paper we ordered were the most color accurate of our testing, and most closely matched skin tones. (We left any color correction settings enabled for each service we tested, and some did better than others at adjusting our image, which was slightly shadowy to begin with. We recommend that you start with a well-exposed image. But since shadows are a common issue in everyday photography, it was useful in our testing to see how well each service corrected our image.) Nations Photo Lab offers neither addressing nor card-mailing services, and no design-review services.
We selected economy shipping for $8 and had our cards in three days, shrink-wrapped inside a thickly padded envelope. Though the card stock and envelopes weren’t as thick as those of our top pick, the quality is perfectly fine for delivering a bit of transitory holiday cheer.
If you need last-minute cards, Staples will provide you with decent prints in less than 24 hours.
If you need holiday photo cards pronto, Staples delivers the best combination of print and paper quality, ease of use, and handy customer service tools—like live chat without leaving the design experience—among all the other same-day pickup providers we’ve tested. Our other top picks offer cuter and more customizable designs and a better overall user experience, but if you’re in a hurry this service is the best option.
The Staples card designer includes hundreds of templates but not a lot of customization options. You can add a QR code easily, a tool which could easily direct recipients to a family blog or recent Facebook photo album in lieu of the old-fashioned printed Christmas letter filled with family updates. Our cards had nice color and sharpness with skin tone accuracy that was on a par with that of Nations Photo Lab. The matte card stock felt plenty thick, and our final cost was just under a dollar per card, including thin but serviceable blank white envelopes.
Staples offers plenty of nice-looking templates, but it also has many more cheesy, clip-art-heavy designs than most other services. That makes the scrolling extra-frustrating. Staples also has a strange option that we didn’t see anywhere else: the ability to add a Shutterstock image to your card. Perhaps if you run out of time to have that family photo taken this year, this could be another time-saving resource?
The Staples card editor is simpler to use than those of most other services we tested. You can upload images from your computer or import them from Dropbox, Google Drive, or Skydrive (but not from social media accounts). And if you want to tweak the provided designs, you can easily add extra text boxes or images. You’ll encounter a few quirks, such as the inability to drag photos to reposition them inside provided template frames, but even beginners should be comfortable here. Reverse-side printing is 20¢ more per card. A clever preview screen shows the front and back of your card, offers a PDF download version, and asks you to tick a box to confirm your review before proceeding.
Pricing is lower than that of even our budget pick: Premade designs start at $1 per card on glossy or matte stock. You can opt for premium paper at an extra 40¢ per card, but doing so adds three to five days of processing time. So at that point you’d be better off just going with one of our other picks. Staples has a 2 p.m. cutoff for same-day turnaround, and though an eight-hour pickup window was free, express pickup (under four hours) was $9. An optional courier delivery service was $15 and wasn’t available in my rural town in Idaho, but if you live in a larger town with a Staples, that might be an excellent consideration.
Staples also gives you the option of buying any premade design for home delivery. These cards come on premium paper, bundled with return-addressed envelopes, and they generally start at $1.40 per card in packs of 25, with free shipping.
If you prefer a minimalist design on environmentally conscious card stock: Artifact Uprising offers clean, modern designs, a simple user experience, and 100% recycled card stock and envelopes. Sometimes less is more, and that’s the case when it comes to card creation via Artifact Uprising: Control over each design is limited, and there are few photo-editing tools (though you could also upload your own design). The Artifact Uprising app offers even fewer customization options, but during the busy holiday season, having fewer choices might feel just right. Return and recipient addressing is available, but they will not mail the cards on your behalf.
If sustainability is your top priority and you want a wider variety of designs: The cards offered by Paper Culture are made of 100% post-consumer waste, and the company says it works with several nonprofit groups to plant a tree for every order. That’s all cool, and we also like the site’s straightforward design, useful filters, and particularly in-depth editing suite. It even offers free design assistance for those who aren’t confident in their skills, with free digital proofs. It will also print your return and recipient addresses and mail your cards for you starting at 69¢ each, plus the cost of the stamp.
If you want sustainability and ship-for-you service: Postable will address and mail your holiday cards for you using 100% post-consumer recycled paper and envelopes. You’ll pay a bit more for the peace of mind and convenience: about 73¢ more per card than standard pricing for our top pick with the same add-ons, not including the cost of stamps. Though lacking in customization options, the site was straightforward and simple to use. Our test prints were oversaturated, but the cardstock felt thick and luxe, as did the kraft envelopes.
If you’re feeling conflicted about whether the good intentions of a heartfelt holiday card outweigh the environmental consequences, choosing a more sustainably produced card might help you feel more responsible. While more photo-card services are offering a recycled-paper option, a couple of the companies we’ve researched and tested have made strong commitments to creating eco-friendly cards. Artifact Uprising uses 100% recycled paper, and its envelopes even note that difference—which may be an important message you’d like to share with your recipients. Paper Culture uses recycled papers as well as bamboo in its cards, envelopes, and packaging, and it promises to plant a tree with every order. Postable uses 100% post-consumer recycled paper and envelopes.
Your recipients may also be thinking about sustainability and the cards they receive. So when you’re designing your photo card, keep in mind that additions like foil or glitter may mean the card you’re creating can’t be recycled.
If you’d prefer to avoid using paper altogether, there are several digital-only card services available. Of course, the transient nature of an e-card may not deliver the same feelings that a material object can manifest—both upon arrival and on display throughout the holiday season. If you choose to go this direction for some or all of your cards, Greenvelope sends an especially attractive animation of your customized card gliding out of a personalized envelope, complete with stamp, liner, and wax seal of your choice. And it can prompt an RSVP response or allow you to attach a digital gift card. If you really want to have fun with a digital greeting, services like JibJab can help you create a silly holiday animated video featuring the faces of your entire family in minutes.
In addition to our picks, we found a number of other photo-card services that we thought did a good job, even if they had some shortcomings. If you spot a killer deal from one of these services, and you aren’t bothered by the caveats we mention, don’t hesitate to use them. We also found a few services that we wouldn’t recommend most people use.
Minted is far more expensive than our top pick, but the site is easy to use, and it has lots of lovely designs that you can customize with different holiday greetings and accent colors. Minted provides even more extras than Simply to Impress, like free recipient addressing and custom postage stamps, and it offers $1 proofs that get credited back if you subsequently place an order. However, though our cards looked great overall and came in beautiful packaging, each of them had a thin line down the left side. Printing errors happen, and chances are good you wouldn’t have the same issue. But we found this disheartening all the same.
Shutterfly (which owns Tiny Prints by Shutterfly, and is basically an identical service) is expensive, like Minted and Paper Culture, but Shutterfly offers fewer options and extras. We’re disappointed when we can’t do much to fix a photo within the card editing software—a practice that’s essentially part of every Instagram post. Our holiday photos looked good and came on thick stock, and the service has plenty of templates to choose from, with useful filters for finding the right design. Recipient and return addressing as well as a mailing service are all available for an added fee. For the price, there are better services that offer more customizations.
Snapfish has an easy-to-navigate site with plenty of attractive templates. Its card editor is simple to use, and you get free verso printing with most designs. And upgrading to premium card stock gets you free trim options and free return addressing. Our cards definitely looked good enough. But, once again, the prices were higher than for our top pick, and the packaging was disappointing. Our cards came in a generic white envelope without any padding, and one of the loosely bundled envelopes was crushed.
Vistaprint has fairly attractive pricing, but the site is not as intuitive to use, and our cards printed a tad on the dark side. Though the card stock was on a par with that of the competition, the included envelopes were very thin and see-through. For some unknown reason, Vistaprint offers an unusually sized 4.6-by-7.2-inch card, instead of the standard 5-by-7-inch one. Vistaprint allows you to preview each design with your image, and it’s a snap to add in a QR code (which could be a cute way to also share a family blog or online photo gallery). It’s easy enough to manipulate design elements and edit photos, and verso printing is included. Vistaprint doesn’t offer recipient address printing or a mailing service.
You get what you pay for with Walmart’s same-day holiday photo cards. Though the least expensive of any service we tested, our final results, printed on thin, single-sided, semi-gloss photo paper reflected the 75¢ per card price point. That said, our experience designing our cards was smooth, and our cards were ready quickly. Beware Walmart’s linen paper option: We tried it first, and the resulting prints came out dark and oversaturated on heavily textured paper that wasn’t flattering for portraits. The photo paper results look cheap, but the actual print quality was good with accurate skin tones.
Our experience using Walgreens for same-day holiday cards was better in 2022 than in the past. Though the final print was a bit more muted compared with our top pick, the site is easy to navigate with lots of cute designs to choose from and more photo-editing tools than Staples offers. We stuck with Staples as our top pick because it delivered a better product for less, but if Walgreens is only a block from your house and Staples is across town, it might be worth a gander.
CVS produced same-day holiday photo cards that disappointed us for several reasons. First, they were the only cards we tested that didn’t come with envelopes. They also came two to a perforated sheet, giving each card an ugly, rough edge. Finally, the print quality was abysmal, suffering from horribly distorted colors, wildly excessive contrast, and poor sharpness.
Though we previously recommended Costco’s Premium Stationery cards for same-day pick-up, the company has shut down its photo centers, so we have removed these as a pick.
Before testing, we weeded out 16 additional holiday photo-card services because they didn’t meet our basic criteria: Printique, Amazon Prints, CardsDirect, Cardstore, Collage.com, MOO, Mpix, Paper Source, Picaboo, UPrinting, York Photo, Target, Etsy, Magnetstreet, and Zazzle.
This article was edited by Phil Ryan and Erica Ogg.
Erin Roberts is a freelance writer reporting on cameras and camera accessories at Wirecutter. She started her career as a photojournalist working in newspapers—shooting film—and was the mobile-imaging editor at DPReview. She is also a professional photographer who has made her living photographing everything from rock stars to humpback whales.
Ben Keough is an editor covering powering, home office, and hobbies at Wirecutter. He previously spent more than a decade writing about cameras, printers, and other office equipment for Wirecutter, Reviewed, USA Today, and Digital Camera HQ. After four years testing printers, he has confirmed that they all suck, but some suck less than others.
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